Privacy Policy

Pure & Well Limited take your privacy seriously and we are committed to ensuring that your privacy is protected.

This (the “Website”) is owned and operated by Pure & Well Limited (the “Company” “we” “us”, or “Pure & Well”). This Privacy Policy (“Policy”), together with our Terms and Conditions  and any other documents referred to on it, explains the basis on which we use the information we collect about you, or that you provide to us, as well as the rights you have over any personal information we hold about you. Please read this Policy and our Terms and Conditions carefully; by accessing our Website you confirm to have understood and agreed to them.

If you have questions or complaints regarding our privacy policy or practices, please contact us at [email protected] or fill out our Contact Form.

Pure & Well Limited may amend its Privacy Policy and Terms and Conditions from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes made.

What Information We May Collect From You

We may collect and process the following information about you:

  • Your name;
  • Your contact information such as email address, your address and phone number;
  • Credit card information;
  • Information that you provide by filling in our forms on our Website This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask for your information if you report a problem with our site;
  • If you contact us we may keep a record of that correspondence;
  • Details of your visits to our site and the resources that you access.

When do we collect this information?

  • When you visit the Website;
  • Register on or buy products on the Website;
  • Contact us via e- mail, phone or letter;
  • When you Sign Up to our newsletter or marketing correspondents.

We may also choose to add this data by collecting information from other sources such as the electoral roll. This additional data helps us to check the accuracy of the data which we hold about you and to send you relevant information about our products and services.

How We Use Your Information

We collect your personal information to help Pure & Well to better understand, to provide you with a better service and ensure that our Website is presented in the most efficient manner. We use your information:

  • To manage, develop and improve the Website;
  • Operate your account;
  • Process your orders;
  • Manage promotions, competitions, customer surveys and questionnaires;
  • Personalise our services, offers and promotions to you;
  • For internal record keeping purposes;
  • Improve our products and services;
  • Notify you of new products & services;
  • To notify you of new features or to resolve any queries you or we may have regarding us or the Website or its use;
  • Responding to any requests or queries from you;
  • Tell you about important changes to the Website;
  • Contacting you to notify you of other services or products that might be of interest to you (although you can elect not to receive these at any time by contacting us at [email protected]);
  • To carry out obligations arising from any contracts entered into between you and us;
  • Check and verify your identity, and prevent or detect crime. in performing checks your information may be disclosed to credit reference agencies, who may keep a record of that information. This is not a credit check and your credit rating will not be affected.

We may also use your information, or permit selected third parties to use your personal information, to provide you with your order. We may analyse your data (or provide your data to agents who are contracted to supply services to us) to create a data profile to enable us to provide a better service to you.

We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. This information is collected for our internal purposes only and shall not be disclosed to any other organisation except as required by law.

Marketing and customer research

With your prior agreement, we may contact you:

  • With details and information about Pure & Well products or services;
  • With offers and information about products or services from selected partners, or for customer research.

It is entirely your choice if you wish to receive or not receive this information. However, if you tell us that you don’t want to receive marketing information from us this, will mean that you won’t get details of great offers or promotions that may be of interest to you.

You may choose to no longer receive marketing information from us by:


What is a cookie?

A cookie is a small text file containing small amounts of information which are downloaded to your computer, mobile or other device when you visit a website. Once you agree, the file is added and the cookie helps analyse web traffic and make the website work more efficiently. Cookies allow web applications to respond to you as an individual. The web applications will gather information about your need preferences and tailor its operations to your needs.

For more information about cookies, or how to control or delete them, then we recommend your visit

Cookies used on the Website

Our Website uses a number of cookies. A list of all the cookies used on the Website is set out below:

Strictly necessary cookies

These cookies enable services you have specifically asked for. For the types of cookies that are strictly necessary, no consent is required for this type of cookie.

These cookies help you navigate through the Website and use its features. Without these features services you asked for cannot be provided.

Analysis cookies

These cookies collect anonymous information on the pages you have visited. By using the Website, you agree that we can place these types of cookies on your device.

We use a number of Google Analytics cookies. These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where the visitors have come to the site from and the pages they visited. These cookies are only used to improve how the Website works.

Click here for an overview of privacy at Google.

Functionality cookies

These cookies remember choices you make to improve your experience. By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make and provide a more personal experience. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Session cookies

These cookies are essential for our Website to, help speed up your searches, recognise when you return and allow you to use our site in a way that makes your browsing experience more convenient. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Managing cookies

For browsing the Pure & Well Website it is recommended you leave cookies turned on for  However, you are able to use the settings within your browser to control the cookies that are placed onto your computer. It is possible to stop cookies altogether. The ‘Help’ menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.

If you would like to be removed from our Google Analytics tracking, please see Google Analytics opt-out browser add-on.

For more detailed information on how to disable cookies on your browser you can visit:

Cookies are essential to allow you to take advantage of some of the Website’s features. For, example, if you block or reject cookies you may not be able to browse fully and freely or fill out our contact form.

Log Files

We and our third party tracking-utility partners gather certain information automatically and store it in log files. This information includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, operating system and date/time stamp.

We use this information, which does not identify individual users, to analyse trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base as a whole.

Social Media Features and Widgets

Our Website includes Social Media Features and Widgets or interactive mini-programs that run on our Website. These Features may collect your IP address, which pages you visit, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by third party or hosted directly on our Website. Therefore, your interactions with these Features are governed by the privacy policy of the company providing the service.


The security of your personal information is important to us. We are committed to ensuring that your information is secure. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. All information you provide us is stored on secure servers.

When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 256 Bit encryption on SSL. When you are on a secure page, a lock icon will appear in the top bar of your web browser.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staffs operating within or outside the EEA, who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Disclosing your information

We will never disclose your information to anyone outside Pure & Well Limited except where we have your consent; where we are required or permitted to do so by law, such as when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process; where other companies who provide a service to us as part of our order process require that data i.e. delivery companies; or companies who send out email communications on our behalf; or where they are successors in title to our business.

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

When you are using our secure online store pages, your payment is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Other website links

For convenience the Website may contain links to external websites which are outside of our control and not covered by this Policy. The operators of these websites may collect information from you that will be used by them in accordance with their policy, which may differ from ours. We do not control, endorse or accept responsibility for the contents of those websites.

Information access request

You may request details of personal information which we hold about you under the Data Protection Act 1998 and General Data Protection Regulation. If you would like a copy of the information held about you please contact us at [email protected].

If you believe that any information we are holding about you is incorrect or incomplete, please email us at [email protected].

Your Rights

You have the right to ask us not to process your personal information for marketing purposes. You can do this at any time by updating your email preferences in your Pure & Well account or by clicking on the “unsubscribe” link in any marketing email we send you. You can also opt out of marketing by emailing [email protected].

Data protection law gives you the right to access your personal information, to object to the use of your personal information for certain purposes, and the right to erase, restrict or receive a machine-readable copy of your personal information. You can access, update and delete your Pure & Well account information by logging into your Pure & Well account. If you cannot fulfil your request using these tools, please email [email protected] or contact us using the contact form.

We will handle your request in accordance with the law. This means there may be legal reasons why we cannot fulfil all requests.

Your consent

By using our Website, you consent to the collection and use of information by us in accordance with this Policy. If you do not agree to this Policy, please do not use our Website.

16 or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.


The information and guidance contained in this Website is provided for general information purposes only. It does not constitute legal or other professional advice; nor does it constitute an offer. We cannot accept responsibility for any loss that may arise from reliance on information contained in this Website, or from its omission or unavailability.

Law and Jurisdiction

Pure and Well Limited is located in England. The English courts will have exclusive jurisdiction over any matters relating to this Website.

Changes to our Policy

This Policy replaces all previous versions and is correct as of 16th May 2018. We may update this Policy from time to time to reflect changes to our information practices. If we make any material changes we will notify you by means of a prominent notice on this Website prior to the change becoming effective. We hold the rights to change this Policy at any time without any notice given. We encourage you to periodically review this page and our Website for the latest information on our privacy practices.

Contacting Us

Any questions regarding this Policy and our privacy practices should be sent by email to [email protected].